20 years of Edenred Bulgaria

15.03.2024

Edenred Bulgaria celebrated 20 years of innovation and sustainability in the Bulgarian market with an official event. The market leader also presented the latest addition to its product line - Edenred+ digital food vouchers

Medhi Benbouguerra, Managing Director Edenred Bulgaria

On 14.03.2024, Edenred Bulgaria marked 20 years of caring for the well-being and comfort of Bulgarian employees and employers with an official event. Celebrating two decades of continuous innovation and leadership in the employee benefits sector, Edenred Bulgaria has also introduced the latest addition to its product line – Edenred+ digital food vouchers. A highlight of the event was the successful partnership with the world leader Mastercard®.

Digital vouchers, thanks to Mastercard® technology, are not just a request, but a direct leap towards a more sustainable, efficient and user-friendly future.

The event was attended by Nikolay Pavlov, Deputy Minister of Economy and Industry, Stephanie Petitbon, First Counsellor of France representing the French Ambassador, Alexandra Mircheva, CEO of VM Finance Group AD, Dana Sintejudean, Benefits & Engagement EMEHA Director at Edenred, Pierre Gagnoud, Regional Director of Southern Europe and Middle East at Edenred, and Stephane Delahaye, President of the French Chamber of Commerce and Industry.

Medhi Benbouguerra, Alexandra Mircheva, Pierre Gagnoud, Dana Sintejudean

Edenred Bulgaria once again demonstrates its commitment to providing solutions that meet the changing needs of the modern work environment. The introduction of digital vouchers underlines this commitment and offers numerous advantages to both Bulgarian employers and their employees. They eliminate the need for physical plastic or paper vouchers, following global ESG principles. Thanks to the reduced waste and carbon footprint, Edenred Bulgaria not only improves the user experience, but also contributes to a more sustainable environment.

Through the Edenred+ mobile app, digital vouchers are seamlessly integrated into end users' smartphones. Thus, end users and corporate customers can benefit from their social benefits in a streamlined and ecological way.

"For the last 20 years, Edenred Bulgaria has been supporting employers and their employees through practical and innovative solutions," said Medhi Benbouguerra, executive director of Edenred Bulgaria. “Our digital vouchers, created in partnership with Mastercard, are a testament to our commitment to innovation and sustainability. They are the modern technological solution for the transition to a digital system that provides greater convenience to users. Looking to the future, we continue digital transformation and environmental responsibility in the employee benefits sector.”

During the ceremony, Edenred presented special awards to its partners:

• Cargotec Bulgaria Ltd. and Kalmar Bulgaria Ltd. and EVIDEN  - „First customer of Edenred+ digital vouchers“
• Deni Market - „First transaction with Edenred+ digital vouchers in a retail outlet “
• BASF Ltd - "Edenred's longest-standing partner: employer company", who have been partners of Edenred Bulgaria since 2004.
• Viveta Ltd - "Edenred's longest-standing partner: merchant”, who have been partners of Edenred Bulgaria since 2004.

Edenred Bulgaria's path is marked by constant growth, innovation and a deep understanding of the needs of Bulgarian employers and their employees. Today, the company embarks on the next chapter in its history, reinforcing its commitment to providing first-class services that motivate employees and help them reduce their footprint on nature.